With the rise and increase in appreciation to the online media, the traditional print media has been seeing a drop in the percentage increase of circulation every year. As per The Guardian's, Dec 2009 issue on this subject, all the major print media of the world i.e. the likes of SUN, The Daily Mirror, The Telegraph including The Guardian had seen a dip in circulation numbers every year from 2001 till 2009, and the trend was still on till 2013. The advertisers quickly grasped the trend and hence, the print media's revenue in terms of advertising has been seeing a dip every year since 2003.
According to the Newspaper Association of America, the total revenue from print advertising in 2012 was at $18,931(Mil) against a $44,939(Mil) in 2003. It’s not obnoxious now to declare that the print media is no longer a great watch out space as much as the new age marketers are concerned. On the other hand, the print media's digital counterparts seem to display a higher reach potential with cheaper space for advertising, and so have become the prime tools in everybody's advertising strategy.
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